We represent the work of marketing experts in online casino player conversions and retention. In an industry plagued by poor Key Performance Indicators (KPI’s) and standard 80%+ new player attrition, these are some of the accomplishments our internal marketing team has achieved:
• raised casino revenue 7-fold in 5 months, from $125,000 to $900,000
• reduced 1-time depositors to less than half of their database
• increased monthly deposits by 15-20% over consecutive years
• raised Netgaming/Deposits to over 75% monthly for consecutive years
• increased monthly new player conversions by double digit percentages for consecutive years
• doubled player retention year on year for consecutive years
• raised active depositing retained players to 26% of the whole database of existing players; as 48% of monthly depositors
• raised the monthly level of new depositors to 57% of all new registrants
Player lifecycle funnel:
• Retained new players from 1 month back, to 46% of their original group
• Retained new players from 2 months back, to 31% of their original group
• Retained new players from 3 months back, to 26% of their original group
• Retained new players from 4 & 5 months back, to 20% of their original group
(Try to find a casino affiliate program that openly reveals its KPI’s and accomplishments! Most casino operators don’t even understand these calculations…)
If you understand the significance of these achievements – we want to partner with you!